For many Milwaukee businesses, 2020 and 2021 will go down as the “pivot” years: Taking once thriving business models and trying something new and different—anything new and different—in order to stay afloat amidst COVID-19. Snack Boys (2028 E. North Ave., 414-810-1006) is no different. Earlier this week, the East Side bar/restaurant announced its own unique pandemic pivot. Goodbye, Snack Boys (for now); hello, Plant Boys.

What can you get at Plant Boys? Well, plants and other plant-related stuff, of course. “We will have Neon Monstera T-shirts, assorted plants, plant related things, new and used books, assorted drank (wine, beer, NA & A) for sale,” Snack/Plant Boys said in an Instagram post last week. “We will be bringing in new product, plants, and commodities daily. Guests will be welcomed into the store 5 at a time, or you can order online and take advantage of curbside pick up.”

Curbside pickup hours are listed as Wednesday-Friday, 3-7 p.m.; and Saturday, noon-3 p.m.

Snack/Plant Boys further describes its new form as an “obscure ‘night’ market focusing on collaborations and curating a unique retail experience.” The now-live website bears that out: There’s the Neon Monstera T-shirt…

A whole bunch of plants…

And, well, even more plants:

And that’s only a taste. Head over to Snack/Plant Boys’ website NOW to check out the entire selection (complete with tons of drinks and books, too). “Workin out that pivot game since 2020,” reads the website. Indeed.

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Co-Founder and Editor

Matt Wild weighs between 140 and 145 pounds. He lives on Milwaukee's east side.