When we last checked in with Something To Do back in January, the veteran Milwaukee-Madison ska project had just put out a wine-fueled and sip and paint-inspired music video for a single from its album, Here Comes The Panic, in the days leading up to the record release show at X-Ray Arcade. Unfortunately, that release show needed to be postponed. However, not only was said record release show rescheduled to this Friday, the band decided to preempt the concert with another music video for subsequent single off the album.
Today, Something To Do released the video for the record’s opening track, “Sweet Caffeination.” True to the uptempo and brass-laden song’s hyperactive sound, the Cole McCormack-directed video’s concept centers on a mobile-working protagonist—expertly played by Something To Do member Jessi Dills—powering through Zoom meetings with the help of coffee. Perhaps influenced by the caffeine (or something far more sinister?), the video conference gradually takes a dark turn that eventually transforms “work from home” into “run for life.”
Between the great song, Dills’ screen presence, the fun theme, and the exceptional makeup skills of Layla Nowak, you should really set down your coffee for a few minutes and watch Something To Do’s “Sweet Caffeination” music video now. Then make your way to see S2D’s belated album release show with Devon Kay & The Solutions, Jinksie, and Bellends at X-Ray Arcade on Friday, April 26.
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