Nomad World Pub owner Mike Eitel has been hosting World Cup parties at (and outside of) his Brady Street bar since 1998. Though that will continue this year, Nomad is being hit with an unfamiliar obstacle: the tournament is taking place in late fall for the first time ever. The 2022 World Cup starts on November 20 and runs through December 18, which makes the unpredictable—if not downright unfavorable—Wisconsin weather during the lead-up to winter a factor.
“It’s been a real struggle to figure out how to approach this year’s tournament with the winter weather, but we know our loyal fans expect us to pull off something special,” Eitel says in a press release.
They’re doing just that. Nomad recently announced they’re still going all out for the November/December World Cup with its “FanZone 2022.” Much like the previous six World Cup watch parties he’s hosted, Eitel and company will have food and beverages available, DJs, contests and giveaways, and they’ll show all legally allowed matches (matches with a 4 a.m. start will not be shown, as Milwaukee bars cannot serve alcohol until 6 a.m.). This time around, there will also be some new aspects of the FanZone.
There will be a heated tent called “The Igloo,” where fans can watch in comfort outside of Nomad. Beyond that massive tent, there are some fun things in the works. According to a press release:
Eitel has also applied for several special event permits for some of the larger matches, including the USA v. England on November 25th, a.k.a. Black Friday. On those event days, the Nomad will grow its footprint to include a street party featuring an outdoor bar, outdoor BBQs, vendors, pre- and post-game DJs as well as the addition of a JumboTron. In the spirit of the massive holiday shopping day, Eitel is hoping his fans get a visit from “Soccer Santa” at halftime of the Black Friday match.
You can follow Nomad World Pub and Nomad FanZone on social media for more updates as the World Cup approaches.