Yep, after a year of speculation, the great mystery has been solved. And it’s super anticlimactic! Beginning with the 2021 season, Milwaukee’s Miller Park will be known as American Family Field. Multiple sources (including Mark Belling) and a spokesperson for the Madison-based American Family Insurance confirmed the news Tuesday night.

“The name American Family Field incorporates what we learned from fans, the Brewers and marketing research that included analysis of our brand and other sporting venue names,” said Jack Salzwedel, American Family chair and executive officer. [via BizTimes] “The name is short, simple and sweet with its alliteration of ‘Family’ and ‘Field.’ The words ‘American Family’ capture our brand and reflect the family-orientated atmosphere that our research showed fans clearly value in the ballpark.”

Miller has been the sole naming rights sponsor of the Milwaukee Brewers’ home since it first opened in 2001. In 1996, the company purchased those rights through the 2020 season for $40 million. American Family’s naming rights deal begins in 2021 and lasts 15 years. A dollar figure has not been revealed.

No Henry Aaron Ballpark. No Robinade Roundabout. No Uecker Emporium. Just American Family Field. It’s fine.

Here’s an Opening-Day-at-Miller-Park story we wrote last year. R.I.P.

About The Author

Matt Wild
Co-Founder and Editor

Matt Wild weighs between 140 and 145 pounds. He lives on Milwaukee's east side.

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