Remember last October when it was suddenly announced that Milwaukee would be getting a new USL Championship soccer team, and that it would be playing in a new 8,000-capacity outdoor stadium being built in the new downtown Iron District? Remember when the nascent club announced it would be accepting submissions to help name the team? Well, after more than 4,000 names were submitted, Milwaukee Pro Soccer has whittled those names down to 64. A months-long, bracket-style public voting campaign on those 64 names begins today. So…


“We were impressed with how the community turned out to participate in the online name submission process, and we’re eager to get this additional round of input and feedback from supporters from across the state and the region,” says Conor Caloia, Big Top Entertainment owner, in a press release. “We expect a massive voter turnout for this campaign, and ultimately that input will help inform the team’s identity.”

Two matchups will be released daily. Following the voting process, Milwaukee Pro Soccer will take 10 names (or fewer) and determine the final name and branding for the team.

The first matchups? Milwaukee Tall Boys vs. Milwaukee Confluence, and Milwaukee Barons vs. Milwaukee Cheese.

Future matchups will be determined via “online voting and in-person summer activations throughout the city of Milwaukee.”

“As an ownership group, we want this club to be an authentic reflection of our great city—past, present, and future,” says Jim Kacmarcik, Chairman and CEO of Kacmarcik Enterprises, and owner of Milwaukee Pro Soccer, in a press release. “We also want it to represent  a community that is diverse, optimistic, progressive, hardworking, creative, and inclusive.”

According to a press release: “Milwaukee Pro Soccer is scheduled to start play in 2025 as part of the USL Championship, the second-highest tier of professional soccer in the United States. The club will play its home matches at Iron District Milwaukee, which will also serve as the home pitch for the Marquette University men’s and women’s soccer clubs and Marquette’s men’s and women’s lacrosse teams, in addition to a variety of youth and community programming.”

Initial plans to include a 3,500-person concert venue adjacent to the soccer stadium have been significantly downsized.

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