Following more than six years on Farwell Avenue on Milwaukee’s East Side and just shy of three years on Howell Avenue in Bay View, Off The Beaten Path is on the move again. The independent record store now has a new home in the heart of South Milwaukee.

The shop’s new location—its third site since the store’s 2011 start—quietly opened at 1219 Milwaukee Avenue last weekend. Off The Beaten Path’s last day in business at its Bay View shop was November 8 of last year. Originally expected to re-open its new space in time for Black Friday, the record store’s return comes after months of unexpected delays.

However, owner Chris Kruse says he’s “especially looking forward to having some live music” in the store and that the new location will be worth the wait. Starting today, the shop will resume its regular hours of noon to 7 p.m. Wednesday through Friday, 11 a.m. to 6 p.m. Saturday, and 11 a.m. to 4 p.m. Sunday. And yes, there will deep discounts on used records from time to time.

Off The Beaten Path might be a little more off the beaten path than it used to be, but it’s definitely worth a visit if you ever find yourself in South Milwaukee. While you’re in the suburb, consider also paying a visit to Seven Bridges Trail and stopping by Da Crusher statue, ya turkeynecks.


About The Author

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Co-Founder and Editor

Before co-founding Milwaukee Record, Tyler Maas wrote for virtually every Milwaukee publication (except Wassup! Magazine). He lives in Bay View and enjoys both stuff and things.