Though Crafty Cow has been making specialty burgers and tasty fried poultry preparations for the entirety of its near-decade-long existence, the restaurant—which has locations in Milwaukee, Oconomowoc, and Wauwatosa—keeps things interesting by occasionally updating its menu with new entrees, starters, add-ons, and weekly specials.

About six months removed from a spring menu refresh that featured the addition of a few new items and some burger upgrades, Crafty Cow is changing things up again. This time around, the restaurant is adding new food selections, but is also undergoing a rebranding process. This is illustrated through a decidedly more psychedelic theme employed on menu art, a brand new “Veg Head” specialty veggie burger, a “Burger Royale” (pictured below) that includes Wagyu beef and pork belly, and implementing small-yet-intriguing touches like changing its fish to pollock, adding a cornbread bun to its chicken sandwiches, and the introduction of a “Fluffhead” Marshmallow Fluff add-on.

“The new menu is really about our identity. Before, it felt like I was trying to separate a lot of work from who I really am and trying to just think about what everyone wants of me,” Crafty Cow owner Devin Eichler says. “I have decided it is better to be myself, and this look and feel will be more about sharing that. We still have the same great food, but the attention to the details is where things will be really noticeable.”

The new menu is currently available at all three Crafty Cow locations. You can view the full food menu here, and we’ve listed the new additions below.


Hummus & Whipped Feta

Garlic Hummus, Whipped Feta, Toasted Naan Bread, Carrot Sticks, Cucumber, Crunchy Romaine.

Craft Burgers

Veg Head
Black Bean Patty, American, Romaine, Tomato, Pickles, Caramelized Onion, Special Sauce.

Burger Royale
6oz Wagyu Beef Patty, Cheddar, Pork Belly, Bacon Jam, Caramelized Onion Smear, Lettuce, Tomato, Croissant Bun.


Grilled Chicken Naan Tacos

Two Mini Naan Bread, Grilled Chicken, Red Onion, Tomato, Cucumber, Whipped Feta, Side Of Chips.

Korean BBQ Lettuce Wraps

Crispy Chicken, Korean BBQ, Scallion, Cucumber, Carrot, Crunchy Romaine, Cilantro Lime Crema.

Cheese Curd & Brisket Tacos
2 Tacos with Melted Cheddar Cheese Curds, Chopped Brisket, Cilantro, Pickled Red Onion, Cotija, Salsa Roja, Flour Tortillas, Side of Roasted Corn & Poblano.

Chicken Caesar Wrap

Grilled Chicken Breast, Croutons, Chopped Romaine, Caesar, Parm, Tortilla Wrap, Served with Chips.

Plates & Salads

BLT Wedge Salad

Grilled Chicken, Bacon, Chopped Tomato, Croutons, Romaine Lettuce, Ranch Dressing.


Chocolate Chip Cookie & Milk Mousse Cake

White Cake with Chocolate Chips & Vanilla Wafers, Creamy Milk Mousse, Chocolate Drizzle.

Every Day Fish Fry

Fish Tacos
2 Tacos with Hand Breaded Pollock, Snap Pea & Broccoli Slaw, Chipotle AIoli, Side of Roasted Corn &


Add Marshmallow Fluff for $2.

Hangover Style
Add Fried Egg for $2.

Green Machine
Add Jalapeños & Avocado for $4.

New Friday Specials

All You Can Eat Fish Fry and All You Can Eat Fried Chicken
“The All You Can Eat fish fry is coming because it is something that I have always wanted to do,” Eicher says. “Growing up, we used to go to them regularly with the family. Our hope is to combine that Wisconsin tradition of the fish fry with my favorite food: fried chicken.”

About The Author

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Co-Founder and Editor

Before co-founding Milwaukee Record, Tyler Maas wrote for virtually every Milwaukee publication (except Wassup! Magazine). He lives in Bay View and enjoys both stuff and things.