Wisconsin is a state that’s known and lauded for its rich brewing history and beloved craft beer brands. We’re all aware of that, but what many of you might not know is the Badger State also has a surprisingly stacked arsenal of businesses that are producing great seltzers, as well as premium products in the ready-to-drink (RTD) and non-alcoholic beverage realms. This Labor Day weekend, more than a dozen of those brands will be celebrated at a full-fledged seltzer festival that’s coming to Milwaukee’s Harbor District.

On Sunday, September 3, the parking lot of Boone & Crockett and The Cooperage will host the inaugural edition of The Bubbler. The so-called “Wisconsin Seltzer Celebration” is the creation of System Seltzers, a Milwaukee-based beverage business. Beyond offering their own electrolyte charged hard seltzer and N/A seltzer flavors at this first-year fest, they’ve also rounded up an impressive cast of Wisconsin-based operations that will sample out their own seltzers, RTD canned wine and cocktails, and even some non-alcoholic offerings. From 1-5 p.m., those in attendance can enjoy samples from local brands like:

System Seltzers
Riot Pop
Odyssea Sangria
Octopi/Untitled Art
Drink Wisconsinbly
Plain Spoke Cocktail Company
Pilot Project Brewing
Heirloom Liqueurs
Central Standard Craft Distillery
Kul Mocks
Canni Hemp Co.
Ope Brewing
White Claw (yes, White Claw is produced in Wisconsin!)

More brands will also be added as the festival approaches. In addition to the refreshments on hand, The Bubbler will also feature DJs playing tunes to suit the late summer vibe, yard games, and food available for purchase from the Taco Moto and Dooby Dogs food trucks.

Early bird tickets, which include a branded cup for extensive sampling from 1-5 p.m., are on sale now. Once early bird tickets sell out, prices will go up to $45. If you’ll be in town this Labor Day weekend, grab some tickets and head to Boone & Crockett/Cooperage lot on Sunday, September 3 because something fun will be bubbling up in the Harbor District.

About The Author

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Co-Founder and Editor

Before co-founding Milwaukee Record, Tyler Maas wrote for virtually every Milwaukee publication (except Wassup! Magazine). He lives in Bay View and enjoys both stuff and things.