Last July, The Philly Way‘s flagship (and last remaining) location closed without warning. Having been priced out of its 2nd Street site, owner Dave London set sights on reopening the 16-year-old cheese steak establishment elsewhere in Milwaukee. In effort to speed up the process, London started a GoFundMe campaign with a $30,000 goal at the end of December.

Today, London suspended the campaign and officially announced The Philly Way will not reopen “unless [they] have some kind of miracle.” Over the course of its one-month run, the GoFundMe campaign raised just $295 of the $30,000 goal. London said that money will be donated to an area charity. Here’s London’s full statement:

“I am sorry to have to make this announcement. The PHILLY WAY “WILL NOT” be reopening unless we have some kind of miracle. I wish to thank those of you who have donated to our GoFund me page. The money you have put in will be donated to the homeless fund in the Milwaukee area. Hopefully, we will see you again sometime in the future but for now…The PHILLY WAY is just a memory.”

We wish you a belated and official farewell, The Philly Way. We think we’ll miss you most of all, The Works with Cheez Whiz.

About The Author

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Co-Founder and Editor

Before co-founding Milwaukee Record, Tyler Maas wrote for virtually every Milwaukee publication (except Wassup! Magazine). He lives in Bay View and enjoys both stuff and things.