Late Monday night, Milwaukee County officials stepped in and effectively shut down every bar and restaurant to the public. As we all know by now, the dramatic action is the result of concerns of community transmission of COVID-19. Many businesses were forced to close completely for the time being. Other metro Milwaukee establishments have since pivoted into delivery and/or carryout business in effort to minimize the financial impact caused by the shutdown.

As a result, many of the businesses that have opted to keep serving customers through this trying time have been forced to come up with some creative ways to bring in business. Adding to innovative amenities like curbside pickup and including a $1 roll of toilet paper with each carryout purchase is an especially ambitious undertaking from Crafty Cow.

Beginning March 20, Crafty Cow, which has locations in Bay View and Oconomowoc, will launch three “virtual pop-up restaurants,” with menu items that can be ordered for curbside pickup or delivery. The pop-ups are said to have themed menus that are based on popular streamed shows. Brunch And Chill will specialize in brunch cuisine, including howlers and growlers of bloody marys to go. Curb Your Infusiasm (available at Milwaukee location only) will blend Mexican, Asian, and Southern foods. Fish And Chip will specialize in lobster rolls, fish sandwiches, and fish plates.

Food from these pop-up restaurants and Crafty Cow’s regular menu can be ordered on the restaurant’s website or over the phone. Pop-up menus will NOT be available on Grubhub or UberEATS. Check out the full press release and browse each the menu of each virtual restaurant below:

Crafty Cow to Launch 3 Virtual Pop-Up Restaurants this Friday March 20th
Themed Menus Based on Popular Streamed Shows Available for Delivery

(Milwaukee) – Crafty Cow located in Milwaukee & Oconomowoc is launching 3 Virtual Pop-Up
Restaurants (Brunch and Chill, Curb Your Infusiasm, and Fish and Chip) offering curbside pick-up and delivery amidst statewide restaurant closures due to COVID-19.

Brunch and Chill (Oconomowoc and Milwaukee) will be serving brunch fare as well as Bloody Mary growlers and howlers with garnishes. Curb Your Infusiasm (Milwaukee only) will be serving a fusionof Asian, Mexican, and Southern cuisines like Ramen Burritos or Cubano Sandwiches in Quesadilla form. Fish and Chips (Oconomowoc and Milwaukee) will be serving Lobster Rolls, Fish Sandwiches, and Fish Plates.

“We wanted to launch these as a way for people to keep some sort of normal and by hopefully adding a little light to a dark situation.” says Devin Eichler, Chef and Owner of Crafty Cow. “We are doing this to offer Fish and Chips for those still observing Lent and missing their Fish Fry, those who still want to do brunch, and for those who love trying out new restaurants and want something fun and exciting. We want to show everyone the creative resilience of the service industry during a time when a lot of us are facing potential, temporary, or permanent closures and to bring awareness to the current state of the industry. Our state representatives are doing slim to none in giving us direction needed to make a long or short term decision.”

Here’s How to Order:
● Go to www.craftycowwi.com (Pop-Up Menus will not be available on Grubhub or UberEATS)
● Call in your order at the Crafty Cow location nearest you.
● Order through ChowNow with promo code CRAFTY10 to receive a 10% discount during
quarantine.

More information will be available via our website and social media platforms over the next couple of days.

About Crafty Cow:
Crafty Cow is a family owned and operated restaurant, located in Oconomowoc and Milwaukee, Wisconsin specializing in Juicy Lucy style burgers. Crafty Cow serves antibiotic and hormone free, USDA approved, vegetarian fed, humanely raised, midwest born and bred beef and strive to serve as many midwest made products as they possibly can through food and beverage.

About The Author

Tyler Maas
Co-Founder and Editor

Before co-founding Milwaukee Record, Tyler Maas wrote for virtually every Milwaukee publication (except Wassup! Magazine). He lives in Bay View and enjoys both stuff and things.

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