Believe it or not, we’re roughly two months away from the 2024 Milwaukee Film Festival. It’s true! The 16th installment of the annual cinematic blowout is set for April 11-25. The full lineup won’t be revealed until late March (early ticket packages are available now), but there is something to hold you over until then: the official MFF2024 artwork!
Designed by Wisconsin-born artist Lindsey Yeager, the 2024 art is lovely, dreamy, and filled with oodles of nods to both early cinema history (A Trip To The Moon!) and Milwaukee cinema history (the Oriental Theatre!). Check it out!
“I’m always excited to work on projects with really expansive, unique, and faceted subjects—from film history, to architecture, to imagery related to Milwaukee, a city I called home for six years. It was exciting to pay homage to some of the earliest films ever made in conjunction with pattern-based imagery found in our city’s historic cinemas,” Yeager says in a press release. “I also am very inspired by the wonder of watching a film for the first time that I know I’ll come back to time and time again. Movie magic is definitely real and it can create incredibly surreal, not-of-this-world feelings. Filmmaking is an astounding artform and I’m really glad I had the opportunity to celebrate it!”
The 2023 Milwaukee Film Festival saw a whopping 58% increase in in-person attendance from the hybrid and still somewhat pandemic-y 2022 fest. That increase was CLEARLY thanks to Milwaukee Record‘s continued sponsorship of the wild-and-wooly Cinema Hooligante program. (And yes, we’ll be sponsoring it again this year. Buckle up!)
“Last year’s art was a joyful celebration of Milwaukee and all of its lovable weirdos. For 2024 we wanted to maintain that off-kilter, joyful experience and ramp it up with a Technicolor explosion of more cinematic joy than any cinema or film festival can contain,” says Cara Ogburn, artistic director at Milwaukee Film, in a press release. “Lindsey delivered on that charge, bringing thoughtful Easter eggs from cinema history into her colorful and fun-but-also-surreal style. We are so pleased with this collaboration and can’t wait to see these images on screens, billboards and t-shirts all over town this spring.”
In other Milwaukee Film news, longtime president and CEO Jonathan Jackson left the organization in January. Milwaukee Film is currently in the midst of its stellar Black History Month programing at the Oriental Theatre.
Also, oh my god I forgot about this: