Are you looking to start 2024 on a sober note? Planning to make a lasting lifestyle change? Hoping to put a pause on partying after the holidays? Interested in sampling a wide range of products in the rapidly-growing and ever-evolving market of non-alcoholic drinks? If you answered yes to any of those questions, we have just the event for you. Actually, we should say we have just the EVENTS for you!

On Saturday, January 6 from noon to 4 p.m., Milwaukee Record will host the third annual N/A Day at The Cooperage. Then the following Saturday (January 13), we will host the first Madison N/A Day: “Dry January” Beverage Festival at The Bur Oak from noon to 4 p.m. Each of these events—which are sponsored by Athletic Brewing Company, Clausthaler, Liquid Death, and Gruber Law Offices, along with local support from WMSE in Milwaukee and Tone in Madison—will also give attendees an opportunity to enjoy UNLIMITED SAMPLES of more than 50 products from all over the non-alcoholic beverage spectrum.

The 2024 N/A Day lineups include non-alcoholic beer and seltzer, kombucha, mocktails, non-alcoholic wine and spirits, tonics, craft soda, sparkling water, coffee, energy drinks, CBD and hemp-derived products, and more. Vendors will range from local operations to established national and international brands. Since both events are coming up fast, we figured we’d let you know what you can expect to try at each N/A Day. Without further delay, here are the vendor lineup for both N/A Day “Dry January” Beverage Festivals. (A few more are likely to be added between now and early January.) We hope to see you in Milwaukee on January 6 and/or in Madison on January 13!

Milwaukee Participants

Athletic Brewing
Best Day
Canni Hemp
Clausthaler
Fair State Brewing Cooperative
Ghost Energy
Great Lakes Distillery
Guinness
Hoplark
Kind Oasis
Kul Mocks
Lagunitas
Lakefront Brewery
Liquid Death
Sierra Nevada
Siren Shrub
Soul Brew Kombucha
Spiritless
Stella
Super Coffee
System Seltzers
Third Space Brewing
Top Note Tonic
Untitled Art
Visitor
WMSE
YOURS Non-Alcoholic Wine
ZOA Energy

Madison Participants

Athletic Brewing
Best Day
Canni Hemp
Clausthaler
Communication
Drinkin’ Buds Beverages
Fair State Brewing Cooperative
Hoplark
Kind Oasis
Kul Mocks
Lagunitas
Lakefront Brewery
Liquid Death
Mad Maiden Shrub
RA! Wellness
Rude Brew Kombucha
Siren Shrub
Spiritless
Surreal Brewing
System Seltzers
Third Space Brewing
Tone Madison
Untitled Art