Even though it’s not the nightmare it was last year, this year’s official Milwaukee Summer (brought to you by American Family Insurance) feels a bit…different. Maybe it’s the festivals that didn’t make it. Maybe it’s the memory of a year where people showed their true colors. Maybe it’s just the weather, which was kind of gloomy yesterday.

Another thing that’s different: Milwaukee dance pop outfit Lauryl Sulfate + Her Ladies Of Leisure, now simply known as The LOL. In a new single and video called “Laguna,” The LOL show off an updated sound to go with that name change. The group’s glittering disco strings of yore have been replaced with a darker, ’80s-tinged synth vibe. The video, too (much of it filmed at Atwater Beach) is a moody, black-and-white affair, playing less like last year’s jubilant “Selfie” and more like a Bergman film shot in portrait mode.

Sulfate tells us “Laguna” is the first single from a new album—tentatively titled Pretend This Is An Album—set for release this fall or winter. Like the darker “Basement Show” before it, we dig the hell out of it.

Exclusive articles, podcasts, and more. Support Milwaukee Record on Patreon.


RELATED ARTICLES

Lauryl Sulfate and LUXI team up for “Basement Show”

Put your cameras up for the new song/video from Lauryl Sulfate & Her Ladies Of Leisure, “Selfie”

Lauryl Sulfate explains how ‘Dance Music Saves Lives’

X