More than a decade ago, a group of friends realized Milwaukee’s 414 area code had a striking resemblance to the numerals in April 14 (or 4/14) and decided to turn that coincidence into a full-blown local holiday. Since its unlikely outset, Milwaukee Day has resulted in an official mayoral proclamation, a ceremonial first pitch before a Brewers game, an abundance of civic-centered specials offered by area businesses, a wide-reaching hashtag, a cameo on ‘Jeopardy!,’ and a holiday-themed beer.

Milwaukee Day has also become an occasion to celebrate local music. Past April 14ths have featured especially stacked concerts. With the rampant growth of the holiday, Milwaukee Day’s founders have encouraged others to celebrate anywhere and in any way they wanted. After taking the last two years off from hosting a concert on account of the pandemic, we’re happy to announce Milwaukee Record will finally be hosting another Milwaukee Day Showcase.

Join us at Company Brewing on Thursday, April 14 to celebrate Milwaukee Day with a loaded lineup of local entertainers. We’ve done our part by assembling an all-star cast of Milwaukee bands. Performers include Fox Face, Shle Berry, and Devils Teeth. Company’s Milwaukee Style Lager will be available. We’ll also have some new T-shirts and Fungible Tokens (not pogs!) available for purchase.

The 21+ show—sponsored by Gruber Law Offices—starts at 8:30 p.m. sharp (doors at 8 p.m.). Tickets are $10 in advance ($14 doors). There are so many great ways to celebrate Milwaukee on April 14, but we’re pretty excited about this one. We hope to see you there! [Poster art by Andy Tyra]

About The Author

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Co-Founder and Editor

Before co-founding Milwaukee Record, Tyler Maas wrote for virtually every Milwaukee publication (except Wassup! Magazine). He lives in Bay View and enjoys both stuff and things.