Though you’ve never heard Okay Omen, there’s a good chance you’ve listened to some of the self-described “post-loud rock and roll” band’s associated acts. The new project features members of celebrated and altogether excellent Milwaukee bands like Sugar Stems, Garden Home, and Live Tetherball Tonight. While all of those bands are still active (even it’s been quite a while since the last Sugar Stems show in Milwaukee!), Sugar Stems drummer Bob Schaab, Garden Home guitarist Mike Holloway, and Live Tetherball Tonight bassist Josh Rardin have recently embarked on another endeavor together that brings them to new artistic territory.
With the addition of vocalist Chase Hoffman, whom was brought in after other members saw a video of him singing karaoke, Okay Omen was born. They’ve been quietly working on material in advance of their first shows, and now some of that work is finally ready to see the light of day. Today, the band released a music video for its debut single, “(in)sincere.”
The slow-rolling song received a video treatment from Milwaukee videographer Samer Ghani that perfectly suits the song’s somber and cathartic feel. Like the song, the video—shot in the Bay View studio of Shelby Page Ceramics—is simple-yet-pleasing. The live footage of Okay Omen performing is immediately followed by the band shotgunning beers after the song is over. If this song is any indication, you’re bound to be hearing the name Okay Omen a lot in the near future. Get acquainted and watch the “(in)sincere” music video below.