Are you looking to start 2023 on a sober note? Planning to make a lasting lifestyle change? Hoping to put a pause on partying after the holidays? Interested in sampling a wide range of products in the rapidly-growing and ever-evolving market of non-alcoholic drinks? If you answered yes to any of those questions, we have just the event for you.

Join Milwaukee Record at The Cooperage on Saturday, January 7 for the second annual N/A Day. From noon to 4 p.m., the “Dry January” beverage festival will be serving up unlimited samples of non-alcoholic products from dozens of vendors including Lagunitas, Athletic Brewing Co., Stella Artois, Lakefront Brewery, Soul Brew Kombucha, Untitled Art, Visitor, System Seltzer, Sprecher Brewing, Top Note Tonic, Guinness, Ceria, Two Roots, ZOA Energy, Liquid Death, Hoplark, Sierra Nevada, and many more. Try as much as you’d like and buy some of your favorites to drink at home.

In addition to the N/A indulgence, the event will feature WMSE‘s own DJ Christreater playing music all afternoon long. 4th Dimension Sobriety will also be on-site to give interested attendees information on the organization. The Cooperage’s bar will also be open, with both alcohol-based and N/A options available for purchase.

Whether you’re looking to turn over a new leaf in the new year or you’re just seeking to add some more refreshments to your personal repertoire, N/A Day is a fun and low-risk way to try some new drinks on for size. N/A Day is presented by Milwaukee Record and sponsored by Athletic Brewing Co., Lagunitas, Stella Artois, and Gruber Law Offices. Tickets are $20 in advance and $30 at the door.

[Art by Andy Tyra]

About The Author

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Co-Founder and Editor

Before co-founding Milwaukee Record, Tyler Maas wrote for virtually every Milwaukee publication (except Wassup! Magazine). He lives in Bay View and enjoys both stuff and things.