After several years downtown, Milwaukee Oktoberfest will make a big move to Henry Maier Festival Park for its 15th installment, October 3-5, 2025. The fest is produced by Kegel’s Inn and Swarmm Events.
“This festival belongs to the people of Milwaukee,” says Kegel’s Inn owner Julian Kegel in a press release. “We’ve poured our hearts into German hospitality at Kegel’s Inn for almost a century, and now we’re taking that spirit to the lakefront. Our dream is to build a space where neighbors, newcomers, and generations of families can raise a stein together—not just to celebrate Oktoberfest, but to celebrate each other.”
The fest will take place in and around the Aurora Pavilion, the Hofbrau Beer Garden Commons, and the Northwestern Mutual Community Park and Stage. Here’s what fest-goers can expect, per the press release:
• Authentic German beers from Molson Coors and Beer Capitol including: Hofbrau, Leinenkugels, and local brewery varieties
• NA beverages, wine, spirits, and Jagermeister cocktails
• Traditional German food by Kegel’s Inn
• Large vendor market, hammer schlaggen, and other games
• Traditional bands, German cultural performances and folk music on multiple stages
• Family-focused activities, kids’ area, and more
• Ability to make table reservations for the main covered Oktoberfest stage
“I am so excited to be at Henry Maier Festival Park,” says Swarmm Events owner Michael Sampson in the press release. “The permanent festival grounds provide an amazing opportunity for growth to give Milwaukee an Oktoberfest celebration on par with others held in the Midwest like Cincinnati and St. Louis, which attract hundreds of thousands of visitors annually.”
Early bird tickets to Milwaukee Oktoberfest are only $6, and are on sale now through October 1. After that, tickets are $12 (free for kids 10 and under).
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