With the exception of Up & Over shows, the occasional Nomad event, and two years of the East Side Music Tour, Brady Street isn’t exactly the first place you’d think of when it comes to seeing live music in Milwaukee. However, for 13 hours every July, the nine-block thoroughfare on the city’s east side known for its restaurants, nightlife, retail shops, and that proposed beige apartment complex becomes the go-to destination for a varied and impressive assemblage of local musicians. Though the date for this year’s Brady Street Festival has been on the books for some time, information regarding exactly what bands, entertainers, and youth-based cooking contests would be appearing on the festival’s four stages on Friday, July 25 has been minimal.
Within two weeks of the festival, BradyStreet.org posted the full lineup of bands last weekend, which includes lauded locals like Whips, Space Raft, Lex Allen with New Age Narcissism, Klassik, Mortgage Freeman, and more. Of course, it wouldn’t be the Brady Street Festival if there weren’t a variety of cheese-related demos/contests and BMX shows. Here’s the full lineup.
Great Lakes Distillery Stage
12:30 p.m.: Ladders
2 p.m.: The Bang Bang
3:30 p.m.: Various Small Fires
5 p.m.: Pop Goes the Evil
6:30 p.m.: Altered Five Blues Band
8 p.m.: Klassik
9:30 p.m.: Whips
Brady Locals Pedal Powered Stage
1:30 p.m.: Dream Attics
3 p.m.: The Cavewives
4:30 p.m: Tigernite
6 p.m.: Calliope
7:30 p.m.: Brett Newski
9 p.m.: Lex Allen & New Age Narcissism
Glorioso’s Entertainment Stage
11:30 a.m.: Kids Pizza Making Contest
1:30 p.m.: Cooking with Wisconsin Cheese Demo
3:30 p.m.: Third Annual Cheese Curd Eating Contest
5 p.m.: Brady Street Cheese Awards
6 p.m.: God’s Outlaw
8:45 p.m.: Mortgage Freeman
9:30 p.m.: Low Down Sound
Bud Light Island Main Stage
11:30 a.m.: Salsabrosa Dance Company
1 p.m.: Zumba with CJ & the Astor Street Dance Studio
2:30 p.m.: New Red Moons
4 p.m.: The Middle Ground
5:30 p.m. Artaska Arquino
7 p.m.: Space Raft
8:30 p.m.: DJ King James
10 p.m.: Hell on Heels Drag Show