This week’s guest is Jim Hanke. Each week, the host of Vinyl Emergency interviews musicians, media personalities, and other movers and shakers about their relationship with records and the impact wax has on their lives. During the show’s 66-episode (and counting) run, Hanke has interviewed the likes of Ted Leo, Speech from Arrested Development, Strand Of Oaks, David Bazan, Rocky Votolato, Matthew Sweet, members of Braid, Joe Block, and many more. Along the way, the host relocated from Chicagoland to his native Milwaukee.

Now part of the small-but-passionate Milwaukee podcast community, Hanke and fellow local podcast host Tyler Maas met up to talk about the growing medium, the challenges both of them have faced gaining local listeners, and the future of the format—both in Milwaukee and elsewhere. Hanke also discusses the evolution of the vinyl market and whether the tipping point is nigh for records and podcasts. Tyler also incorrectly claims Twinstar (Hanke’s former band) wrote a song called “On My Dick.”

This episode is brought to you by Surly Brewing, who, along with Milwaukee Record, is co-sponsoring the P.O.S show at Cactus Club on Monday, September 11. It’s also brought to you by Marcus Center’s Live at Peck concert, dance, and film series that runs from July 29 through August 26. Music comes courtesy of Piles (“Blue Glue”) and Get Back Gordon (“On My Dick”). Subscribe to On The Record via iTunes or Stitcher (for free!).