Every Wednesday at noon, Ryan Schleicher, Evan Rytlewski, and Matt Wild take to the WMSE airwaves to discuss all things Milwaukee. This half-hour fun-fest is called The Disclaimer, so named because none of the oft-ridiculous views expressed on the show necessarily reflect the views of the hosts’ employers. Milwaukee music, Milwaukee art, Milwaukee events, and D.I.Y. lawn care tips are frequently discussed—and rarely agreed upon. The Disclaimer: Talk radio for the sane.
Back in 2014, Iggy Azalea’s “Fancy” became an inescapable hit. This wasn’t an fluke: the song was given a significant early push by Clear Channel’s so-called “On The Verge” program, which requires all Clear Channel stations (840 of them in 2014) to play a certain song at least 150 times. The strategy worked for “Fancy,” but what happens when “On The Verge” throws its weight behind a song that’s clearly a dud? Inspired by such a song (“Ballin” by Bibi Bourelly), Evan, Ryan, and Matt discuss the ubiquity of Clear Channel (now dubbed iHeartRadio), the sketchiness of the “On The Verge” model, and why it all makes them feel so icky. Plus, Matt talks about that online petition to remove the stage benches at Summerfest, and Evan shares a story about ill-advised stage diving at a Black Eyed Peas show.