Remember those two weeks when everything was kinda sorta back to normal? Well, those two weeks are gone. The pandemic continues. Uncertainty continues. And the existential crisis for Milwaukee’s independent venues continues.
Wanna help with that last bit? Enter LIVE Again MKE, a new initiative designed to “support the re-emergence of our local independent venues after the long silence of the COVID-19 pandemic.” Hatched by members of 1840 Brewing Company, Cactus Club, Lakefront Brewery, Pabst Theater Group, and Colectivo Coffee, the initiative aims to raise money for local indie venues via special beer and coffee packages.
“The entire team at 1840 Brewing Co is as passionate about live music as we are about craft beer,” says Kyle Vetter of 1840 Brewing Company. “Working on a project to help ensure Milwaukee indie venues can continue to provide us with amazing live events is a huge honor.”
LIVE Again MKE kicks off with a drive-thru event at the Turner Hall Ballroom parking lot on Saturday, August 14, from 10 a.m.-2 p.m. Folks can purchase LIVE Again MKE beers from 1840 Brewing Company, Component Brewing, Explorium Brew Pub, and Lakefront Brewery, as well as a pound of LIVE Again Colectivo Coffee in a branded tote bag. All that for only $50! All proceeds go to LIVE Again MKE.
And oh yeah: there are only 500 packs available, so pre-purchase is highly recommended.
Wanna simply donate to LIVE Again MKE? Click HERE.
Additional events at places like Cactus Club, Circle-A, Sam’s Jazz Club, X-Ray Arcade, and Company Brewing are planned for the upcoming months.
“All beverage makers in Milwaukee are encouraged to participate by making their own LIVE Again brew,” says a LIVE Again press release. “Events will be hosted each month through the end of the year to highlight new beverage releases and to raise additional funds. If you’re a brewery, coffee roaster or business that would like to participate, please reach out at [email protected] or through the contact form on our website.”