Following an incredibly productive 2017 that found Guerrilla Ghost releasing a flurry of contentious and socially-pointed material between a steady diet of live shows and music videos, the Milwaukee experimental hip-hop project is ready to close out its second year in existence in particularly grand fashion. On Friday, November 23 (aka “Black Friday”), the duo will release “nine tracks of brooding electronics, emotional catharsis, and incendiary political commentary” in the form of their sophomore record, Perpetually Sad Motion Machine.
Prior to Friday’s release—which will culminate with an in-store performance at Rush Mor Records and a record release show at Cactus Club—Guerrilla Ghost wanted to prepare listeners for what’s to come with a brand new video for their lead single. Directed by Ross Monagle, the “Everybody Rap” music video brings rapper/vocalist Chuck Jones and producer Martin Defatte (who makes beats under the Tron Jovi moniker) to a variety of locations. On top of dramatizations of the duo raising hell in a record executive’s office, the visually striking video also has Guerrilla Ghost popping up on near the Fiserv Forum, in downtown Racine, in Cactus Club, and at The Vanguard.
Before Guerrilla Ghost releases Perpetually Sad Motion Machine (via Triple Eye Industries) this weekend, watch the “Everybody Rap” video below.