Are you looking to start 2025 on a sober note? Planning to make a lasting lifestyle change? Hoping to put a pause on partying after the holidays? Interested in sampling a wide range of products in the rapidly-growing and ever-evolving market of non-alcoholic drinks? If you answered yes to any of those questions, we have just the events for you.
On Saturday, January 4 from noon to 4 p.m., Milwaukee Record will host the fourth annual N/A Day at The Cooperage. The “Dry January Beverage Festival”—which is sponsored by Athletic Brewing Company, Clausthaler, Visitor, and Gruber Law Offices—will give people an opportunity to enjoy unlimited samples of more than 50 products in the wide-ranging, ever-evolving, and rapidly-growing non-alcoholic drink market. WMSE’s own Christreater will DJ the event.
The 2025 N/A Day lineup includes non-alcoholic beer and seltzer, kombucha, mocktails, non-alcoholic wine and spirits, craft soda, energy drinks, CBD products, and more. Vendors will range from local operations to nationally-regarded brands. A full vendor list will be posted as the event approaches. Tickets cost $20 in advance and $30 at the doors.
BUT THERE’S MORE! Just as we did in 2024, we’ll once again be bringing N/A Day to Madison. On Saturday, January 18, Milwaukee Record will host the second annual Madison N/A Day at The Bur Oak. The “Dry January” Beverage Festival’s return to Wisconsin’s capital—which is sponsored by Athletic Brewing Company, Clausthaler, Visitor, and Gruber Law Offices—will also give attendees an opportunity to enjoy unlimited samples of more than 50 products from all over the non-alcoholic beverage spectrum.
Vendors will range from local operations to nationally-regarded brands. The Bur Oak’s basement space will also be open for the event to host regional vendors in the hemp/CBD realm. Tickets (which are limited to 150 for a noon-2 p.m. block and 150 for a 2-4 p.m. block) cost $20 in advance and $30 at the door.
Whether you’re looking to turn over a new leaf in the new year or you’re just seeking to add some more refreshments to your personal repertoire, Milwaukee Record‘s N/A Day events are sure to be fun and low-risk ways to try some new drinks on for size.
