People typically feel one of two ways about Jeppson’s Malört. They either hate it, or they absolutely love it…as something to buy for someone who’s never tried it before. Despite being the textbook definition of an “acquired taste,” the daunting Chicago spirit—that, by its own admission, “is not for the faint of heart”—has become a lip-puckering point of pride in the Windy City and, in recent years, has established something of a presence behind the pine at watering holes here in Milwaukee. With the Cubs—and an abundance of their fans—making their way to town for a series at the end of August, Ray’s Growler Gallery is welcoming rival fans with an event focused on…distinct flavors.
From 3-10 p.m. on Saturday, August 27, the Rayborhood will play host to another installment of Ray’s Malört Fest. Similar to the inaugural Malört Fest held at Ray’s back in 2019, there will be a Malört-incorporating “Chicago Citrus Slushie” offered at the micro-fest, as well as something called “Uncle Carl’s Happy Boilermaker” (which we’re told is a shot of Malört dropped into a pint of Third Space’s Happy Place). In addition to Third Space, Ray’s has put together a beer list composed of “some of the best of Milwaukee and Chicago area breweries.” There will also be free hot dogs and Jeppson’s “swag” aplenty.
Between the top-notch beer, the festival’s unique focal point, and the friendly atmosphere that will hopefully bring rivals together for an afternoon, Malört Fest sounds like a pretty great time. Bring a friend…especially if they’ve never tried Malört before.