Are you looking to start 2022 on a sober note? Are you planning to make a lasting lifestyle change? Are you hoping to put a pause on partying after the holidays? Are you interested in sampling a wide range of products in the rapidly-growing and ever-evolving market of non-alcoholic drinks? If you answered yes to any of those questions, we have just the event for you.

Join Milwaukee Record for the inaugural “N/A Day” on Saturday, January 8. From 12-4 p.m. that day, The Cooperage will play host to a “Dry January” beverage festival, which will feature dozens of local and national vendors giving out samples of some of their finest non-alcoholic offerings. The event—which is presented by Milwaukee Record and sponsored by Athletic Brewing Company, Budweiser Zero, Lagunitas IPNA, and WMSE—will feature a vast and varied array of booze-free drinks, including non-alcoholic beer and seltzer, kombucha, tonic, batched mocktails, N/A wine and spirits, craft sodas, and more.

Admission is $20 in advance—or $25 the day of the event—and includes samples from every participating vendor. Some of those vendors include: Allocated Specialties, Athletic Brewing Company, Beck’s, Bolo Boys Kombucha, Boulevard Brewing, Budweiser, Cactus Club, Ceria Brewing Company, Explorium Brewpub, Lagunitas, Lakefront Brewery, Primer Seltzers, Saint Pauli Girl, Soul Brew Kombucha, Untitled Art, Top Note Tonic, Two Roots Brewing, and more participants TBA.

In addition to the drink samples on hand, some vendors will sell products to-go. WMSE on-air talent DJ Christreater will spin records all afternoon long. The Cooperage’s bar will also be open, with both alcohol-based and N/A options available for purchase. Whether you’re looking to turn over a new leaf in the new year or you’re just seeking to add some new refreshments to your personal repertoire, N/A Day is a fun and low-risk way to try some new drinks on for size. Discounted early bird tickets are on sale now. We hope to see you there!

[Artwork by Andy Tyra]

About The Author

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Co-Founder and Editor

Before co-founding Milwaukee Record, Tyler Maas wrote for virtually every Milwaukee publication (except Wassup! Magazine). He lives in Bay View and enjoys both stuff and things.