The beloved Brady Street Pet Parade will return to, well, Brady Street on Sunday, October 3. Yes, after an all-virtual parade in 2020, the city’s finest good boys, pretty girls, and parrots (and their human companions) will once again have a chance to strut their stuff in the flesh/fur.

The family-friendly event will run from 11 a.m. until 4 p.m. The parade, which starts at 1 p.m., will head west from Brady Street and Franklin Place to Cass Street. Then, it will head south to St. Rita’s Catholic Church, 1601 N. Cass St., for the pet blessing by Father Tim Kitzke of St. Hedwig Three Holy Women Parish.

There’ll be prizes and music, too! Prize categories include Best Costume, Best Tail Wagging, and Best Trick. Will there be a Pet/Owner Look-Alike Contest at 12:15 p.m.? Yes. Will FOX6’s Ted Perry and Gothic Milwaukee’s Anna Laridnois serve as celebrity judges? Yes. Will Trapper Schoepp provide post-parade live music? Yes.

Oh, and I (Matt) will be the emcee. Yes, I’m emceeing the Brady Street Pet Parade. My entire life has been leading up to this. Here’s the quote I gave the Brady Street BID:

“I’m thrilled to be emceeing the Brady Street Pet Parade. I’ll be drawing from my vast repertoire of mildly amusing pet voices, including ‘Irritated Cat That Won’t Eat Its Hard Food’ and ‘High-Steppin’ Dog On A Brisk Afternoon Walk.’ Buckle up.”


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Temporarily escape the hell of existence with these photos from the Brady Street Pet Parade