Milwaukee’s annual PrideFest may have been canceled in 2021 (and in 2020), but fear not! Today, PrideFest organizers announced a new festival for this fall: “PridetoberFest,” set for October 8-9 at Henry Maier Festival Park.

“We just couldn’t wait until 2022 to see our LGBTQ+ family and allies again,” said Luke Olson, PrideFest Producer and Milwaukee Pride Vice President, in a press release. “October is LGBTQ+ history month along with National Coming Out Day. What better moment to gather and reflect on the long journey that got us to this point—and of course, to celebrate!”

Described as a “scaled-back version” of PrideFest (which is normally held in June), the two-day PridetoberFest will occupy a smaller chunk of the Summerfest grounds, but will still “activate multiple stages that engage a diverse lineup of entertainment with a particular focus on local acts, performers, and shows.” And yes, There Will Be Food Trucks.

“For the last two festival planning seasons, our planning processes were guided by science, direction from local government, the health department, and of course the needs of our community,” said Wes Shaver, Milwaukee Pride President, in a press release. “Now these same sources have offered new guidelines and pathways to come out of the pandemic and it’s time to listen and act accordingly. We are excited to bridge the gap between recent summers and what we expect will be a fully open and back to normal 2022. It’s time to bring businesses and communities back to life!”

More info on tickets and lineups will be released in late July or early August.

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Matt Wild weighs between 140 and 145 pounds. He lives on Milwaukee's east side.

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