Remember back in March and April, when people were like, “Whoa! You’re canceling stuff all the way into August! Let’s not get crazy here!” Yeah. Anyway, the 2020 Milwaukee Christkindlmarket has been canceled. Organizers of the Chicago-based event (which first came to Milwaukee’s Fiserv Forum in 2018) announced the cancelation on Thursday.
“It is difficult to imagine the holiday season without being able to come together at the Christkindlmarket,” said Maren Biester Priebe, CEO of German American Events, LLC, in a press release. “Although we are saddened that we cannot welcome our visitors in person for the first time since 1996, we are excited about introducing a new virtual experience that allows people to enjoy the tradition and celebration of their beloved holiday market in a new way.”
The virtual Christkindlmarket—dubbed “Home For The Holidays”—is set for November 1 through December 31. Oh, and the main Christkindlmarket website is currently down—thanks, no doubt, to millions of people logging on to find out how they can experience the smell of roasted nuts online.