Last weekend, more than 600 people gathered at the Hyatt Regency in Downtown Milwaukee for the city’s first My Little Pony convention, which is a thing where My Little Pony fans—including grown men called “Bronies”—get together and define themselves by how many weird looks they get from people outside the con. Also: friendship, acceptance, and magic or whatever.

Anyway, here’s video from the convention, courtesy of Fox 6 photojournalist Joe Wagener, who posted the clip on Reddit. Somewhere, probably in sunny Florida, Bob Uecker is working on new “fur ball” material.

“I Can Be Something I’m Not…” from Joe Wagener on Vimeo.