Northwestern Mutual Becomes Official Financial Planning Partner of the Milwaukee Brewers™

Northwestern Mutual Becomes First-Ever Jersey Patch Partner of the Milwaukee Brewers

Northwestern Mutual Patch Debuts Tonight When the Crew Takes on the Washington Nationals at 7:10 p.m. CT

MILWAUKEE – Northwestern Mutual, a leading financial services company, announced today its expanded multi-year partnership with the Milwaukee Brewers, becoming the team’s official financial planning and first-ever jersey patch partner. This is an evolution of a partnership the two iconic Milwaukee brands have held for the past seven years.

“Northwestern Mutual’s expanded partnership with the Milwaukee Brewers underscores our ongoing commitment to our hometown of Milwaukee and the Brewers. This strategic investment will further increase awareness of our comprehensive approach to financial planning helping people build financial security, while also highlighting our national philanthropic cause,” said John Schlifske, Northwestern Mutual, chairman, president, and CEO. “We are excited by the potential this partnership offers our community, our policyowners and clients, our employees and financial representatives.”

Fans will see the custom Northwestern Mutual branded patch debut on the sleeve of authentic Brewers™ player jerseys during tonight’s home game against the Washington Nationals. The patch features the logo in Brewers navy blue and white, with inverted colors based on the style of jersey.

“Our partnership with Northwestern Mutual brings together two historic companies based in Milwaukee, with a long history in supporting our communities,” said Rick Schlesinger, Brewers president, business operations. “We’re proud to have Northwestern Mutual as our first ever patch sponsor. This partnership also supports a meaningful cause in raising awareness and funds for childhood cancer, an effort that Northwestern Mutual has long championed and the Brewers have enthusiastically supported.”

Both Northwestern Mutual and the Brewers share values surrounding supporting greater Milwaukee and the children and families within these communities. Through their expanded partnership, the organizations will continue to fundraise in support of Alex’s Lemonade Stand Foundation (ALSF), with the goal of finding better treatments, health outcomes and cures for childhood cancer. There will be a significant increase of these efforts beginning in 2024 with direct ways to support the initiatives to raise money to fight childhood cancer.

During Childhood Cancer Awareness Month in September 2024, the Brewers will identify a home series and donate $1 for every ticket sold for those games to ALSF. Additionally, the Brewers and Northwestern Mutual will team up on a season-long in-game charitable donation, up to $25,000 to ALSF. Prior to the 2024 season, additional programs to raise money and awareness for the cause will be announced.

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