Freese’s Candy Shoppe Celebrates Grand Opening at the Milwaukee Public Market

Nearly century-old Wisconsin business brings candy-making tradition to the Third Ward destination

Milwaukee, Wisconsin– March 26, 2024, The Milwaukee Public Market is inviting all sweet-tooth aficionados and families to join them in celebrating the grand opening of Freese’s Candy Shoppe. Freese’s Candy Shoppe brings nearly a century of Wisconsin candy-making tradition to Milwaukee’s Historic Third Ward neighborhood.

In addition to showcasing a delectable selection of handmade fudge and candies, and the enticing aroma of their Heavenly Roasted Nut‘s offerings, Freese’s Candy Shoppe showcases the best of Wisconsin with their specialty treats. Their menu includes Root Beer Floats featuring Milwaukee-brewed Sprecher Root Beer on tap, a dipping case filled with award-winning, Wisconsin-made Chocolate Shoppe Ice Cream; and the star of the show, a uniquely flavored sponge candy, known affectionately in Wisconsin as ‘Fairy Food.’

Freese’s Candy Shoppe’s grand opening coincides perfectly with the Easter holiday, making the Milwaukee Public Market an essential destination for families seeking festive fun. Guests can enjoy Freese’s signature Chocolate Bunnies and Whipped Eggs, amid the vibrant Easter decorations present at their stall. Plus, families won’t want to miss the Easter Bunny hopping around the Milwaukee Public Market for photos on Saturday, March 30, from 11:00 a.m. to 1:00 p.m.

Located at 400 N. Water St. inside the Milwaukee Public Market, Freese’s Candy Shoppe is open to visitors daily from 10:00 a.m. until 8:00 p.m., Monday through Saturday, and 10:00 a.m. to 6:00 p.m. on Sundays. Note that the Milwaukee Public Market will be closed on March 31st in observance of Easter.

About Freese’s Candy Shoppe
Founded by the Freese family in 1928, and purchased by the Matel family in 1995, Freese’s Candy Shoppe has been a beacon of confectionery delight in the heart of West Allis since its inception. With a passion for candy-making spanning generations, the Shoppe has become synonymous with quality, tradition and the sweetest memories.

About Milwaukee Public Market
Since opening its doors in 2005, the Milwaukee Public Market has emerged as Milwaukee’s most unique downtown food destination. Home to 18 independently owned merchants, and a hub for public and private community events and cooking classes, the market celebrates the best of local Milwaukee flavors and traditions.

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