Venues Set to Open in Early 2024

MILWAUKEE (Oct. 10, 2022) – FPC Live has completed agreements with local organizations around the construction and labor for its proposed two-venue project located in Deer District. The project labor agreement (PLA) with the Milwaukee Building & Construction Trades Council includes a partnership between Miron Construction Co., Inc. and JCP Construction to manage the project’s labor goals, including 100% union labor, 25% of total construction labor hours allocated to Milwaukee County residents, minimum of 25% of targeted business enterprise (TBE) for construction costs, 15% of project total construction labor hours for job training and apprenticeship programs and 5% target for women-labor on the construction site.

Additionally, FPC Live and Milwaukee Area Service and Hospitality Workers Union (MASH) have finalized a labor peace agreement that mirrors the process for exercise of union rights of MASH-represented workers at Fiserv Forum.

“We have been steadfast from the start that these venues will be great for the City of Milwaukee, and they will be built and operated in ways that are great for its residents and workers, too,” said Joel Plant, CEO of Frank Productions. “We’re excited to partner with these respected organizations to bring more opportunities to Milwaukee’s labor market and invest in the city’s future workforce through our project.”

The project, a joint venture between FPC Live and the Milwaukee Bucks, will be located in Deer District at the former Bradley Center site adjacent to Fiserv Forum. The facility will be two state-of-the-art venues under one roof — one with an expected capacity of 800 and another with a 4,000 capacity — giving Milwaukee the modern amenities expected by today’s artists and their fans.

“We’re thrilled about the addition of the two new music venues and the significant economic impact they will make to Milwaukee and the growth of Deer District,” said Peter Feigin, President of the Milwaukee Bucks and Fiserv Forum. “These venues will contribute greatly to Milwaukee’s thriving and ever-growing music scene, and we’re thrilled for fans to experience even more live entertainment opportunities in the area.”

In partnership with Eppstein Uhen Architects, the project is scheduled to break ground this fall and is set to be complete in early 2024.

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