Less than a month ago, The Violet Hour put its sophomore album, Fragments, out into the world. The 10-song follow-up to 2013 debut, Not Haunted, sees Karen Muehlbauer’s formidable pipes coalescing with a wall of bleary shoegaze to result in the band’s best record yet. This week, The Violet Hour provided visual accompaniment for the album’s standout song, “Beeze.”
The five-minute video uses a considerable amount of footage from Design For Dreaming, a 1956 short where (according to IMDb) “A dancing woman of the future wants her hubbie to buy every car she sees.” In addition to that strange public domain footage, The Violet Hour’s drummer—and art director/partial namesake of Catral Doyle Creative Co.—Ignacio Catral incorporated a veritable swarm of bee visuals amongst other graphics and song lyrics into the uniquely-layered video. Check it out. If you like what you hear, The Violet Hour is playing at District 14 Brewery & Pub tonight and on Milwaukee Boat Line’s concert cruise series on June 26.