Today, in the era of Name-Your-Price digital downloads, 99 cent iTunes singles, and abject saturation in the music industry, owning a record label isn’t exactly the glamorous and financially lucrative endeavor it once was. Though the profit margins are slim (if they exist at all), countless entrepreneurs continue to funnel their passion for music into record labels, including more than a few operations based right here in Milwaukee.

One of the youngest and smallest of those local imprints is Triple Eye Industries. What the label lacks in longevity and finances, it more than makes up for in ambition. Over the course of roughly 1,000 days in business, they’ve managed an astounding 26 releases, many of them in vinyl format. On Friday, August 25 and Saturday, August 26, Triple Eye Industries will celebrate its third anniversary with a two-day, two-venue, four-show festival that will feature a total of 21 bands from throughout the Midwest.

Individual shows cost $10 at the door. Weekend passes are $25 in advance and grant access to all four shows. Here’s who’s playing Triple Eye Industries Fest 2.

Friday, August 25

Cactus Club, 7 p.m. start ($10)
Guerrilla Ghost
Snow Burial
Static Eyes
Sinking Suns
End Of Music
Dead Is Dead

Club Garibaldi, 7:30 p.m. start ($10)
Soup Moat
The Hullmen
Kate Moths

Saturday, August 26

Cactus Club, 7 p.m. start ($10)
War Brides
Sweet Cobra
Them Teeth

Club Garibaldi, 7:30 p.m. start ($10)
Hot Coffin
Canadian Rifle
Conan Neutron & The Secret Friends
Tongue Party

About The Author

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Co-Founder and Editor

Before co-founding Milwaukee Record, Tyler Maas wrote for virtually every Milwaukee publication (except Wassup! Magazine). He lives in Bay View and enjoys both stuff and things.