It’s been nine long, hot, throbbing years since Downtown Milwaukee released a promotional video scored to a Peaches song about oral sex. “Cause I wanna take you downtown / Show you my thing, show you my thing” cooed Peaches over images of Milwaukeeans enjoying the RiverWalk and/or playing ping pong. Now, after two years of pandemic-forced chastity, Downtown Milwaukee is once again ready to show you its thing, show you its thing.

On Thursday, Milwaukee Downtown BID #21 revealed its downtown-employee-focused Summer in the City campaign. One of the big components of the campaign is the new Heart(beats) of the City music series, where bands will play on the upper terrace of Red Arrow Park every Wednesday at noon, June 1 – July 27. (There’ll be food trucks, too!) Here’s the schedule:

June 1
Chicken Wire Empire

June 8
“V” Funk

June 15
Rob Knapp & The Soul Patrol

June 22
Donna Woodall Group

June 29
The Rumskis

July 6
Extra Crispy Brass Band

July 13
Rhythm Kings

July 20
Hopper’s Luck

July 27

Then there’s the return of Tunes@Noon, which finds musicians setting up shop in that little courtyard to the side of the 411 building on Wisconsin Avenue every Thursday at noon, June 2 – September 1. Here’s the schedule for that:

June 2
Joe Wray

June 9
Andy Braun

June 16
Keshena Armon

June 23
Dan Kolesari

June 30
Cole Heinrich

July 7
Next Paperback Hero

July 14
Ethan Keller

July 21
Joe Wray

July 28

August 4
Fressure Point

August 11
Roxie Beane

August 18
Jon Hintz

August 25
Shuga Blu

September 1
Texas Dave Duo

And finally: Want to win a staycation at Saint Kate – The Arts Hotel? If you’re a downtown employee, just take a picture of yourself at one of this summer’s free downtown events, use the hashtag #MKEItBack, and tag @MKEDowntown on Instagram and/or @MilwDowntown on Twitter. One downtown employee will win a $500 Saint Kate gift card!

Oh, and don’t forget about Downtown Employee Appreciation Week, August 15-19! And (hopefully) another Bucks parade! Come with Downtown Milwaukee, come with Downtown Milwaukee, come with Downtown Milwaukee there.

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Let’s remember the time Milwaukee used a song about oral sex to promote its downtown

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Co-Founder and Editor

Matt Wild weighs between 140 and 145 pounds. He lives on Milwaukee's east side.