If you’re hip to Milwaukee’s underground dance scene, you’re almost certainly hip to Club Ritual. The dance-happy event series has brought beats to places like High Dive, Mad Planet, Quarters, and even Black Cat Alley since 2016. Now, Club Ritual mastermind Asher Gray is spinning the brand into a record label. Its debut release, a two-song EP from Dylan “Greyhound” Mentzer, landed on Bandcamp last month, and is available on all streaming services today.
“This two track EP synthesizes various UK stylings from afar,” says Club Ritual. “Dynamic rhythms and jostling sub frequencies carry energetic treats for late night dance floor operations. Greyhound provides two distinct offerings. ‘The Cost Of Living’ pulsates with a driving hypnotic rhythm that carries you, start to finish. Relentless in its delivery, this throbbing track is to the point, not letting up. ‘Will FM’ shuffles and swings with a more traditional 2-step inflection. There is a sense of air as tape-delayed samples accent a propelling beat and undulating bass. Greyhound subtly flexes with this across-the-pond manifestation of club ready staples.”
Asher Gray tells us Club Ritual (the label) already has three more EPs in the bank, and will be releasing them every eight weeks. As for Club Ritual (the dance party), catch Asher Gray and Greyhound—along with Reciprocal Rhythm’s Moorhaus, and Barcode’s Riptide and Phlury—outside Crossroads Collective on Saturday, November 2. The free, end-of-warm-days show—appropriately dubbed “The End”—begins at 3 p.m. and goes until 9.
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