Last spring, we introduced you to Convert—a Milwaukee project featuring former and current members of Burning Sons, Get Rad, and Assault & Battery—by premiering a song called “Slow Choke.” The track, from the band that formed in 2019 and managed just a few live performances prior to the pandemic, was the lead single from Convert’s forthcoming album, Saves, which had no release date when the article was released.

Just shy of a year removed from that “Slow Choke” debut, Convert will finally treat listeners to the album they’ve been working on since the “before times.” Saves will be released by three labels (Triple Eye Industries, Forge Again Records, and Dog and Pony Records) on Friday, April 29. That same night, Convert will headline a record release show at X-Ray Arcade with Rexxx and Guerrilla Ghost.

Before the album finally sees the light of day, Convert decided to release another outstanding single. “Watch It Burn” is the third song on a the 11-track album. With chugging post-punk instrumentation, blunt vocals, and larger-than-life gothic synth backing, the second single brazenly addresses the internal struggle to uphold anything good and righteous in a dying and ever-worsening world we’re powerless to save.

“It exemplifies the fruitless fight to solve the overwhelming horror of humanity and then ultimately accepting its hopeless cycle,” Convert vocalist Dillon Hallen tells Milwaukee Record. “It’s meant to express the beauty of our chaotic existence and the liberating feeling of letting go because no one is bothering to put out the flames. The song describes generations of souls watching in awe of the all-consuming flames until the last generation inherits the ash.”

Prior to the April 29 release and X-Ray Arcade release show, you can listen to “Watch It Burn” below and pre-order Saves (both digitally and on two vinyl variations) at Forge Again Records now.

About The Author

Co-Founder and Editor

Before co-founding Milwaukee Record, Tyler Maas wrote for virtually every Milwaukee publication (except Wassup! Magazine). He lives in Bay View and enjoys both stuff and things.

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