Does your Milwaukee pride need a boost? Is living, working, and paying taxes in the city not enough? Have you already purchased your 17th “People’s Flag of Milwaukee” for the low, low, price of $15? (Oops, they’re sold out again!) Are you thirsty? Then belly up to the reclaimed wood bar at your nearest plant-based-small-plate-taproom: the so-called “People’s IPA of Milwaukee” is here to make Milwaukee pride drinkable. Finally.

Yes, Milwaukee Brewing Company is responsible for this latest innovation in civic-pride-via-merchandise with its latest beer, the “People’s Flag”-branded MKE IPA. On Friday, February 2 at 6 p.m., Milwaukee Brewing Company CEO Jim McCabe and co-owner Jim Hughes will unveil the new IPA with a Free Firkin tapping at the Milwaukee Ale House, 233 N. Water St. After that, the IPA will be available at the Milwaukee Ale House and on Milwaukee Brewing Company tours. Six-packs will hit local shelves and bars in early February. It’s yet another win for the ever-popular “People’s Flag”—which is still available in floor pillow-form for the low, low price of $79.99.

According to a press release:

At the unveiling party Milwaukee Brewing Company will be raffling off tickets for a custom Fyxation Milwaukee Flag bike. Raffle tickets are just $5, or 5 for $20, and can be purchased February 2nd 6PM-10PM, during the event. All tickets sales will be donated to DreamBikes, a non-profit that provides young people with work experience refurbishing used bicycles and returning them to the community. *Winners will be contacted via email on their entry form.

So what can proud, thirsty Milwaukeeans expect from MKE IPA? Milwaukee Brewing Company notes that the brew features “generous hopping of Citra and Mosaic hops, with notes of grapefruit aromas and flavors of passion fruit, blueberry, mango, and lychee.” Free downloads of that TED Talk where Roman Mars took a shit on the real Milwaukee flag and set off this whole ridiculous nonsense with the “People’s Flag”—which is still available in leggings-form for the low, low price of $39.99—are also included.


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Co-Founder and Editor

Matt Wild weighs between 140 and 145 pounds. He lives on Milwaukee's east side.