On Saturday, January 8 from noon to 4 p.m., Milwaukee Record will host the inaugural N/A Day at The Cooperage. The “Dry January Beverage Festival”—which is sponsored by Athletic Brewing Company, Budweiser Zero, Lagunitas IPNA, and WMSE— will give people an opportunity to sample refreshments from the wide-ranging and ever-evolving non-alcoholic drink sector.

The inaugural N/A Day lineup includes non-alcoholic beer and seltzer, kombucha, mocktails, non-alcoholic spirits, tonics, craft soda, sparkling water, coffee, energy drinks, and more. Vendors range from small local operations like Lakefront Brewery, Bolo Boys Kombucha, Untitled Art, and Top Note Tonic to nationally- and internationally-regarded brands like Athletic Brewing, Lagunitas, Budweiser, and Heineken. This event will also be one of the first opportunities to try Primer Seltzers and will serve as the public debut of Junipre, a non-alcoholic creation from Guy Rehorst’s brand new Sans botanical spirits line. Here’s the full N/A Day vendor lineup:

Allocated Specialties
Athletic Brewing
Bolo Boys Kombucha
Boulevard Brewing
Budweiser Zero
Cactus Club
Canni Hemp Co.
Huzzah Probiotic Seltzer
LaColumbe Coffee Roasters
Lakefront Brewery
Liquid Death
Primer Seltzer
Sans Botanical Spirits
Soul Brew Kombucha
St. Pauli Girl N/A
Top Note Tonic
Two Roots
Untitled Art
Zoa Energy Drink

In total, there will be more than 40 products available to sample on-site. Beyond the wide range of beverages, WMSE‘s DJ Christreater will be on-site spinning records and Milwaukee Record will be selling some new, limited-edition T-shirt designs as well. The Cooperage will offer full bar service during the event, including numerous N/A products. The all-ages event costs $20 in advance—or $25 at the door—and includes samples from every participating vendor (while supplies last).

With the new year’s arrival, we want to give people a fun event that has a beer festival feel, but doesn’t break Dry January resolutions. We’re also aware that many people are now making a lasting lifestyle change, so we want to let them know about some of the outstanding non-alcoholic options—both locally-made and produced on the macro level—that are out there. It’s safe to say we’re living in the golden era of non-alcoholic beverages. We hope you join us this weekend!

[Cooperage Policy Update: Moving forward, and until further notice, all shows / events will be vaccine and mask mandatory ONLY.]

About The Author

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Co-Founder and Editor

Before co-founding Milwaukee Record, Tyler Maas wrote for virtually every Milwaukee publication (except Wassup! Magazine). He lives in Bay View and enjoys both stuff and things.