It’s practically obscene to think about fall when summer is still around the corner (and during our Summer Preview Week, no less), but it’s easy to let things slide when it comes to the Milwaukee Film Festival. From September 22 through October 6, MFF2016 will light up multiple silver screens throughout Milwaukee, giving the city and its cinema-hungry inhabitants a chance to enjoy hundreds of films and related events. It’s one of our favorite things of the year. Now, our favorite thing has revealed the campaign art for this year’s fest, and it’s awesome.

Designed by soon-to-be Milwaukee Institute of Art & Design (MIAD) graduate Gabriela Riveros, with direction from Lone Shoe Graphics‘ Cathy Brautigam (designer of the Milwaukee Record logo, FYI), the MFF2016 campaign art is a colorful, whimsical representation of Milwaukee and its many quirks and charms. “The Milwaukee Film team—and especially Cathy—was very supportive in giving me a lot of creative freedom with this year’s campaign poster,” says Riveros in a press release. “I was able to stay true to my style and incorporate inspiration from culture, the past, and art history. The end product depicts the wild side of Milwaukee, with inspiration from Hieronymus Bosch’s famous painting The Garden of Earthly Delights.”

Says Brautigam of Riveros’ design: “When I found Gabriela’s work, I was literally blown away. And working with her was equally great. She understood the direction I wanted to take this year’s campaign art, and she delivered above and beyond my expectations.”

Also new from MFF2016 today is the launch of early, discounted tickets. From now through June 9, full festival passes will be on sale to Milwaukee Film members for $300 (regularly $400), and to everyone else for $450 (regularly $500). Ticket 6-Packs will be on sale to Milwaukee Film members for $45 (regularly $60), and to everyone else for $60 (regularly $72). More ticket information can be found here.