Last week, PrideFest 2020 became the first major summer festival in Milwaukee to announce it would be postponed for the sake of COVID-19/coronavirus prevention. This week, “the world’s largest music festival” also made the tough decision to move to a later date: Summerfest has announced it will move to September 3-5, 10-12, and 17-19.
Here’s a full statement from Milwaukee World Festival, Inc. President & Chief Executive Officer Don Smiley:
The music industry has been profoundly impacted by the coronavirus pandemic and most live events scheduled for early summer have been cancelled. In the interest of safety and in cooperation with artists, Summerfest 2020 will move to new dates: September 3-5, 10-12 and 17–19, 2020. The new dates provide the best possible option to deliver the Summerfest experience our fans and sponsors have grown to love; we are doing everything possible to continue a tradition which spans five decades.
We know there will be many questions and we look forward to sharing details with you in the future. All purchases of festival tickets will be honored for the rescheduled September dates. More information about rescheduled performances at the American Family Insurance Amphitheater and BMO Harris Pavilion will follow soon. Please check Summerfest.com frequently for updates.
In compliance with the direction provided by Governor Tony Evers, the Milwaukee World Festival, Inc. offices are currently closed. Should you have any immediate questions, please email email@example.com.
All of us at Summerfest look forward to seeing you in September. Until then, I hope you can take some time to listen to your favorite artists and enjoy the magic of music. Please take care of yourself and one another.
President & Chief Executive Officer
Milwaukee World Festival, Inc.