Hot on the heels of President Trump’s novel plan to throw a party in the United States of America on July 4, Milwaukee County Parks has announced that it’s seeking somebody—anybody—to step up to the plate and sponsor the city’s annual July 3 fireworks. Last year, longtime sponsor U.S. Bank announced 2018 would be its last year putting on its popular display. Now, Milwaukee says, “without a major new backer confirmed by April 1, the event may not return in 2019.”

Here’s the full press release. Expect the inevitable “July 3 Fireworks Presented By American Family Insurance” press release soon.

MILWAUKEE – After four decades Milwaukee could lose one of its most popular summer events. The U.S. Bank Fireworks display has drawn tens of thousands of visitors annually to Milwaukee’s lakefront for an early Independence Day celebration on July 3, but without a major new backer confirmed by April 1, the event may not return in 2019.

While the fireworks show is not put on by Milwaukee County Parks, they host viewers in Veterans Park each year, an event that has brought all of Milwaukee together at the lakefront for a family-friendly event that unites our community. Last February, U.S. Bank announced that the 2018 display would be their last. The 45-minute show, launched from two barges on Lake Michigan, costs around $350,000 to put on, and currently, no local businesses have committed to sponsoring the full cost of the event.

Guy Smith, Executive Director at Milwaukee County Parks said, “U.S. Bank, and before them, First Wisconsin, have generously organized and funded the July 3 fireworks show for nearly 40 years; and heading down to Veterans Park to watch the fireworks has become an annual tradition for many Wisconsin families.

After their announcement last year, we immediately began talks with area businesses with the hope of keeping this great tradition alive, but now time is running out, and there’s a real possibility that the July 3 fireworks display may not return.”

To partially pay for clean-up and security at Veterans Park, Milwaukee County Parks charged a parking fee on July 3, but for many other area businesses the event provided a big boost in business from ticketed dinners, cruises and viewing events.

Fortunately, there is still time for businesses or donors interested in saving this Milwaukee tradition to get involved, and all tax deductible sponsorships and donations would go to the Greater Milwaukee Foundation-Parks Fund. Interested donors should contact Jay Burseth at 414-257-8043 or jay.burseth@milwaukeecountywi.gov

About The Author

Matt Wild
Co-Founder and Editor

Matt Wild weighs between 140 and 145 pounds. He lives on Milwaukee's east side.

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