Here at Milwaukee Record, we employ a sentient machine known as the Great Job Milwaukee Bot to keep track of the city’s many appearances on dopey online lists, as well as any time a national publication deigns to acknowledges our pathetic Midwest existence. In the past, the infernal machine has brought us news that Rolling Stone likes Summerfest, that Travel + Leisure thinks we’re ugly as dirt, and that Bay View is the 13th “hottest hipster market in America.” Now, Vogue magazine has published a glowing piece on Milwaukee, calling it “the Midwest’s coolest (and most underrated) city.” It’s topped with a nice picture of Atwater Beach, which is in Shorewood.

Okay, it’s actually a pretty great article, and it includes quotes from some pretty great Milwaukeeans. Some highlights:

Andy Noble: “Milwaukee is much, much hipper than visitors expect. The cost of living versus the caliber of cultural activities is off the scales. And the city is so diverse—there’s a large mix of Mexican, Southeast Asian, Indian, and African American populations—and I think that keeps our dining, music, and cultural options more varied and on par with many larger cities.”

William Seidel: “In the summer there are fireworks nearly every night and festivals in every neighborhood. Milwaukee has always had a strong identity, and a broader world view only makes us stronger.”

Move over, “Milwaukee is the 11th worst city to live in” article from last month!

Also included in the Vogue piece: shout-outs to places like Burnhearts, Goodkind, Comet, Odd Duck, Boone & Crockett, and the Oriental Theatre. Oh, and the fact that we’re close to Chicago. Great job, Milwaukee!

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Co-Founder and Editor

Matt Wild weighs between 140 and 145 pounds. He lives on Milwaukee's east side.