Up-Down Milwaukee opens to the public today at 5:30 p.m. The long-awaited arcade bar, located at 615 E. Brady St. (the site of the former Comedy Cafe), boasts more than 60 retro video games, more than a dozen pinball games, two full floors, two full bars, two full patios, a terrific craft beer list, food, skee-ball, a zillion TV screens showing stuff like Back To The Future and Ghostbusters, a neon-drenched decor that overdoses on ’80s and ’90s nostalgia, and a whole lot more. Milwaukee is home to a number of smaller (and great!) arcade bars, but gee whiz, this is the real deal.

Thursday night, Up-Down hosted a soft opening for friends, family, and website editors who still enjoy a good game of Splatterhouse. Here are some pictures. (Tonight, Up-Down will give away 20 free tokens to the first 100 people through the door. For more information and a list of current games, click here.)

About The Author

Matt Wild
Co-Founder and Editor

Matt Wild weighs between 140 and 145 pounds. He lives on Milwaukee's east side.