Miller Lite keeps dry January fresh with beer-flavored mints
Introducing Miller Lite Beer Mints, the newest way to enjoy the taste of Miller Lite, while staying dry this January
CHICAGO [January 9, 2023] – Miller Lite is ensuring all beer lovers – even those who partake in Dry January – can enjoy the taste of their favorite beer with Beer Mints – mints with the same great taste as Miller Lite, only without the beer. Miller Lite wants to add some flavor to the new year with Beer Mints, for everyone 21+ who is looking to enjoy #MillerTime without compromising on resolutions or taste.
Miller Lite fans know that everyone deserves to enjoy the great taste of the original lite beer no matter what time of year it is, which is why Beer Mints are here to give you a taste of Miller Lite, without consuming any beer. At first taste, consumers will be greeted with the freshness of mint, but once chewed, they’ll notice the subtle, yet great taste of Miller Lite that leaves consumers’ breath feeling fresh and their taste buds hoppy. With Beer Mints, beer lovers can “chew their brew” without consuming a drop of beer and enjoy some fresh breath in the process.
“We created Beer Mints for the folks participating in Dry January who might miss the taste of Miller Lite while being out with friends this January,” said Ann Legan, Vice President of Marketing, Miller Family at Molson Coors. “If you love the taste of beer but want to take a break from the ABV for the month, we’re offering consumers the perfect way to enjoy Miller Lite without breaking any resolutions.” “Beer Mints may be a little unexpected, but we’re confident our fans will love their great taste along with the surprising note of spearmint.”
Beginning January 12, with a second drop on January 19, beer fans and Dry January participants 21+ years old can get their hands on Miller Lite Beer Mints by visiting millerlitebeermints.com, available for a limited time only. Each tin comes with 40 mints and costs $5, about what you might pay for a cold Miller Lite on draft.
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About Miller Brewing Company
Miller Brewing Company was founded in 1855 by Frederick J. Miller when he purchased the Plank Road Brewery in Milwaukee, a city he chose as the best place for a brewery given its access to great water. Miller Lite, the original great-tasting light pilsner beer, (MillerLite.com, Facebook.com/MillerLite, @MillerLite on Twitter, YouTube.com/MillerLite) was introduced nationally in 1975 and is among the top-five selling beers in the United States. The brewery’s oldest enduring beer is Miller High Life (MillerHighLife.com, Facebook.com/MillerHighLife, @MillerHighLife on Twitter). Known as the Champagne of Beers, it was introduced in 1903 and still is brewed with the same yeast strain that Miller carried in his pocket from Germany. Miller Genuine Draft (MGD.com, Facebook.com/MillerGenuineDraft, @Miller_Global on Twitter), introduced in 1986, is the original cold-filtered, packaged draft beer. Miller Brewing Company is part of the North America business unit of Molson Coors Beverage Company. Learn more at MolsonCoors.com, at Facebook.com/Molsoncoors or Instagram and Twitter through @MolsonCoors.