Bars & Recreation proudly announces The New Fashioned as Milwaukee’s first venue to feature HyperBowling

Milwaukee, WI – (February 29, 2024) – Bars & Recreation, Southeastern Wisconsin’s premier provider of immersive experiences, social events, and team building activities, announced its newest venue, The New Fashioned, will be the first in Milwaukee to feature HyperBowling by QubicaAMF.

[Editor’s note: Yes, The New Fashioned is taking over the old Punch Bowl Social space in the Deer District, 1122 Vel R. Phillips Ave. Read more about it HERE and HERE.]

HyperBowling is a revolutionary new bowling-based attraction that combines the fun and excitement of bowling with video game-like technology, creating an action-packed and unique way to bowl – where gutterballs are a thing of the past and points multiply as players aim for moving targets created by lights on the bumpers.

The bowling games are designed around a bumper system integrated into the gameplay. Lights on the bumpers create moving targets players aim to hit or avoid with each game featuring its own unique set of challenges and levels. Colorful targets on the bumpers have different multiplier values and each pin knocked down is worth 100 points.

“Our new venue is all about serving up classic Milwaukee traditions with a twist,” said Bars & Rec CEO Marla Poytinger. “This isn’t just bowling, it’s New Fashioned bowling.”

HyperBowling levels the playing field, making it accessible and enjoyable for everyone from skilled bowlers to novices. The game blends software, mechanical design, electronics, lights, and sensors to deliver a next-level bowling experience.

Jim Krogsund, product manager of capital equipment at QubicaAMF, highlighted the social and enjoyable nature of bowling, stating, “Tenpin bowling is the world’s most popular participatory sport because it is social and fun.” He emphasized that HyperBowling, the recipient of the 2018 IAAPA Brass Ring Award for Best New Product, “provides a great platform that everyone can enjoy.”

Reservations for HyperBowling as well as street curling, and dartball will be available on The New Fashioned’s website –

About Bars & Recreation
For over a decade, Bars & Recreation has transformed the average Milwaukee night out into a distinctive, memorable experience. With seven premier Milwaukee entertainment brands: Amped, AXE MKE, The New Fashioned, NorthSouth Club, Nine Below, Game Show MKE, and Splash Studio, there is an activity for everyone. From the first painting bar in southeast Wisconsin to its newest endeavor, The New Fashioned, the Bars & Rec team believes in providing serious fun for every guest. The hospitality extends beyond the bar to creative team-building and private events. Bars & Recreation is an SBA certified woman-owned small business (WOSB). For more information, visit

About QubicaAMF Worldwide
QubicaAMF is the largest and most innovative bowling equipment provider in the world with 600 employees worldwide. They have built and modernized more than 10,000 bowling entertainment centers in 90 countries.

With a mission of Making Bowling Amazing QubicaAMF provides the perfect combination of bowling equipment, products, and services for new or existing bowling entertainment centers, cinemas, and other facilities in the hospitality, retail, or restaurant industry.

The company has U.S. headquarters in Richmond, Virginia and European headquarters in Bologna, Italy.

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