MILWAUKEE (Jan. 2, 2024) – Bars & Recreation, Milwaukee’s premier provider for entertainment, social events and team building activities, will breathe new life into the former Punch Bowl Social space in Deer District across from Fiserv Forum. The 25,000 square foot space will be called The New Fashioned and will feature local traditions, rediscovered in a modern, state-of-the-art facility in the heart of the downtown Deer District.

Under the leadership of Marla Poytinger, CEO of Bars & Recreation, the transformed space will showcase local food and drink favorites, immersive entertainment and a curated retail marketplace. “It will be a must-visit destination for Milwaukee locals and tourists alike,” said Poytinger.

Poytinger is in discussions with area restauranteurs to partner on the project. Poytinger also noted that Bars & Recreation is currently hiring several key leadership roles in sales, marketing, social media, food & beverage and operations to support the new venue.

“I’m so proud to be growing this company again, especially after the challenges of the last few years in this industry,” said Poytinger. “Between The New Fashioned project and our West Allis expansion, we’ll be adding 35,000 square feet of prime hospitality space to our diverse portfolio – just prior to what is sure to be an incredible summer in Milwaukee.”

“We are so excited to partner with Bars & Recreation on bringing The New Fashioned to Deer District,” said Michael Belot, Senior Vice President of Bucks Ventures and Development. “Deer District is continuously redefining downtown Milwaukee as a destination for both the community and tourists, and we are thrilled to welcome the first woman-owned small business to Deer District.”

Further details about the concept and its unique features will be unveiled during a joint press conference with the Milwaukee Bucks on Jan. 24. In the interim, information can be found online at and


About Bars & Recreation:
What began as Milwaukee’s first painting bar has become an exciting group of activity bars revolutionizing the ordinary night out. Bars & Recreation is the parent company for six Milwaukee entertainment brands: Amped, AXE MKE, NorthSouth Club, Nine Below, Game Show MKE and Splash Studio. Bars & Recreation is an SBA certified woman-owned small business (WOSB). For more information, visit

About Deer District:
Deer District is Milwaukee’s newest neighborhood and is redefining the city’s downtown. Anchored by the world-class Fiserv Forum, a preeminent sports and entertainment venue and home to the NBA’s Milwaukee Bucks, the 30-acre Deer District is Milwaukee’s premier location for people to live, work and play, and is a hub for the city’s vibrant future. A year-round destination, Deer District features a myriad of dining and entertainment options in addition to Fiserv Forum including The MECCA Sports Bar & Grill, The Cluckery, The Beer Garden, Good City Brewing, Drink Wisconsinbly, Fat Tuesday, The New Fashioned and Insomnia Cookies. Deer District also features a large plaza which serves as an ideal setting to enjoy live music, festivals, outdoor movies, fitness classes and other events. Additionally, Deer District includes GATHER at Deer District, the Bucks’ state-of-the-art training center, the Froedtert & the Medical College of Wisconsin Sports Science Center, the 550 Ultra Lofts apartment building and The Trade Milwaukee, a 200-plus room Marriott Autograph Collection hotel, which are located directly across from Fiserv Forum. Future developments for Deer District include a FPC Live operated music venue, a five-story mixed-use development in partnership with J. Jeffers Co. and the City of Milwaukee, and further commercial, office space and real estate. For more information on Deer District, visit

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