Last March, Twin Brother officially came to an end. The conclusion of the Milwaukee project—that managed five releases between its 2013 formation and 2019—was announced by singer, songwriter, and founding member Sean Raasch in a video message.
“Twin Brother is over,” Raasch said in the video. “Something new is on the way, but I don’t know when. I don’t know what it’s called. I don’t know what it sounds like. I don’t know anything about it yet, but it is coming.”
Fortunately, listeners didn’t have to wait very long to hear what Raasch had up his sleeve. Before year’s end, the motivated musician resurfaced with a new project called Reins Daily, which released a debut album and played its first live outing in December. With a new identity, new material, and a new focus as Reins Daily, Raasch is prepared to start 2020 strong with more performances, another record in the works and, as of today, a brand new music video.
The video for “The Rest Of My Life” finds the solo artist (who also handled videography and recording duties) braving the elements to film along the shores of Lake Michigan during some less-than-ideal conditions on Milwaukee’s South Shore. The crashing waves, whipping winter winds, and overcast skies ultimately prove to be well-suited for the song’s dour and emotional feel.
“The theme, more or less, is about being so heavy with stress and everyday life and not even noticing the weight as a little is added over so much time,” Raasch says. “The hope comes in as the storm washes away the pain for a second to allow you to feel light again and see clearly.”
“The Rest Of My Life” is the first single from a forthcoming album Reins Daily will release at Linneman’s Riverwest Inn on April 18. The project will also play a show at Cactus Club on February 26. Before those shows and the record’s release, you can watch the video for “The Rest Of My Life” now and stream the song on Spotify as well.