A couple months ago, we urged you to keep Saturday, July 29 open because Brady Street Festival—one of Milwaukee’s largest, longest-running, and all-around best summer block parties—would be taking over a nine-block stretch of the East Side for another thrilling installment. Well, we sure hope you took our advice because Brady Street Business Improvement District (BID #11) just released the 2023 Brady Street Festival lineup and it’s nothing short of spectacular.

In addition to the three outdoor stages the festival has offered in years past, this year’s Brady Street Festival will feature two new indoor stages in the form of the Nashville North Stage (located inside of Nashville North, obviously) and the “Lillipad” Stage located inside Lilliput Records. Another new aspect of the festival this year is the Fun Zone, which brings Friend Like Me—a local party and events service—to an area located behind the Center Stage where they’ll offer festival goers of all ages free photo ops with beloved characters and youth-focused craft activities from 12-5 p.m. The SAINTS dance troupe will take over the Fun Zone at night.

As always, Brady Street Festival will also feature dozens of local food and retail vendors, a wide variety of beverages for purchase, and long-tenured amenities like the Adventure Rock Wall, Casablanca Rumble Pro Wrestling, dog yoga, and a nighttime drag show by the Brady Street Babes. Circling back to the incredible live music lineup, festival attendees can enjoy a homecoming show from now-New York-based Abby Jeanne, a performance by Klassik, and sets from the likes of Diet Lite, Bug Moment, Zach Pietrini, Moonglow, The Steph Lippert Project, Emmitt James, and many more. In fact, you can just check out the full Brady Street Festival lineup and schedule below. We’ll see you Saturday, July 29!

East Stage
Sponsored by Bud Light

12 p.m.
Kids Boogie Down

2:30 p.m.
True Skool Showcase

4 p.m.
OneDrum – Musical Life

5:30 p.m.
Sypher Lady X with DJ Get Moses

7 p.m.
Zach Pietrini

8:30 p.m.
The Erotic Adventures Of The Static Chicken

10 p.m.
Abby Jeanne

Center Stage
Sponsored by North Shore Bank

12 p.m.
Peter Thomas

1:30 p.m.

3:30 p.m.
Listening Party

5 p.m.
Diet Lite

6:30 p.m.
The Steph Lippert Project

8 p.m.

9:30 p.m.

West Stage
Sponsored by Bacardi & Smirnoff

12 p.m.
Dog Yoga

1:30 p.m.

3 p.m.
Ms. Lotus Fankh

4:30 p.m.

5:30 p.m.
Evan Lane

7 p.m.

8:30 p.m.
Brady Street Babes (drag show)

Lilliput Records “Lillipad” Stage
Sponsored By Top Note

2 p.m.
Grey Genius

3:30 p.m.
Okay Omen

5 p.m.
Emmitt James

6:30 p.m.
Bug Moment

Nashville North Stage

11 a.m.
Hanna Simone with Elly Bird

1 p.m.
Maddie Jo duo

3 p.m.

7 p.m.
Joe Wray