Little over a year ago, we formally introduced you to Low Down Sound by way of the Milwaukee classic rock outfit’s debut EP Ride Into The Sun, which we called “a five-song sampling of American-made classic rock that’s unapologetically tied together with the ideals of freedom and a nomadic exploration of the wild west (preferably whilst perched atop a motorcycle).” Some 15 months later, Low Down Sound is back with “Sugar Sweet,” a funky and wah-pedal-infused continuation of the band’s fun and generation-jumping sound. The song is the first single off Low Down’s forthcoming full-length. The record doesn’t have a release date yet, and with good reason: the band doesn’t know when they’ll have the money to finish recording it.

“We have come to realize just how much time, energy, and money it takes to independently record a professional quality album that we will feel proud to release,” singer-guitarist Brad Lee Curtis says. “At this point, we are more than halfway finished with our album and now we are asking for support from our listeners.”

Yesterday, the band launched an IndieGoGo campaign to raise the estimated $5,000 needed to finish recording and mastering the release, and to cover the first run of CDs. Of course, Low Down Sound is also raising money by playing shows, including Friday’s Club Garibaldi outing in which the first 100 in attendance will be given a digital download of “Sugar Sweet.” If the show and the song aren’t enough to bring you out to Club G, perhaps $1 craft beer for a good cause is. The band has partnered with Club Garibaldi and Surly Brewing Co. to offer dollar Surly brews, with all proceeds going to Open Arms Haiti, an organization that empowers Haitian youth by building schools and teaching important skills.

While you consider assisting a band that could use some help and Haitian youth that could use even more help, stream the first single off Low Down Sound’s (hopefully) forthcoming record now, only at Milwaukee Record.

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Co-Founder and Editor

Before co-founding Milwaukee Record, Tyler Maas wrote for virtually every Milwaukee publication (except Wassup! Magazine). He lives in Bay View and enjoys both stuff and things.